|
Students have opportunity to chat with national figure
ow-x: hidden; overflow-y: hidden;">Several students were awarded an opportunity to meet with the media relations official for the Italian National Futbol team, Franco Morabito.
Morabito works with Italian media from the team’s official facility in Florence and was willing to share with four student reporters.
Sitting with Morabito at a large wooden table, the students were able to ask him questions and pick his brain. Once the interview began, the wisdom began to flow from one of the most influential media relations persons in Italy.
Soccer is one of the most popular sports in the world, and Morabito is in charge of communicating for one of the most successful national teams.
Morabito mediates the news between the team to the journalists. A point he stressed was how he keeps what he tells the media news and not gossip. Many of the journalists in Italy want the news to be more sensational so a task Morabito is garnished with is keeping the journalists at bay.
In the Italian culture, there is not as much transparency between the team as is common in the United States. The transparency flows between the media and the normal person in America, whereas the media is more withdrawn from the culture.
Morabito spent 35 years as a journalist before gaining his current position twelve years ago. His experience as a journalist has helped him to know what journalists need. He has seen a change of journalistic behavior during his career that does not encourage him.
He explained how the journalists he works with now do not have the same respect as in the past. The journalist today do not have the same etiquette as when he was a young reporter.
Morabito was offered his position following his career in journalism. He was a respected reporter in Italy and though he did not expect to change his career this late in life he was willing to make the change. He said to always expect new things in life.
This experience helped Morabito to know exactly what reports need not necessarily to give them what they might want. He know how to handle different media and what each media needs to hear.
The easiest part of Morabito’s job is promoting the soccer team. He said the popularity of soccer makes his job very easy at times. He is also in charge of promoting the coaching school on the team’s facilities.
Morabito success has been drawn from his passion for reporting and journalism. He says journalism is a beautiful job but it has to be a passion.
FLORENCE, ITALY — Several mass communication students students were awarded an opportunity to meet with the media relations official for the Italian National Futbol team.
Franco Morabito works with Italian media at the team’s official facility in Florence and was willing to share with four student reporters.
|
